Although a customized and purpose-built website for your business is the multilevel marketing ideal, to keep generating new and never-ending prospects, key decision makers have various tools available to them. Signing up for a trusted business directory and purchasing an email database are just a couple of methods, to name a few. Here are 7 proven techniques for you to generate new business:1. Operate in Your NicheYour business cannot be everything or is not meant to serve everyone. That’s why directing your efforts to your own specific target market is important. High conversion rates are guaranteed when your email marketing campaigns or other online marketing efforts are dedicated solely to your target audience. That’s why segmenting your marketing efforts can go a long way towards nurturing your online marketing campaign.2. Follow Up Your LeadsGenerating leads is getting half the job done as when you follow up with your leads, closing the deal becomes easier. Make sure your leads are generated from your prospects and followed timely so your business can benefit from every opportunity to make a presentation or offer to them for closing a successful sale.3. Spice Up Your Online Marketing CampaignDiscover a multitude of ways to spread your business service or a product. Make a strong online impact and boost user engagement through press releases, contests, or spreading it via social media networking, email marketing or contacting an online business directory.4. Offer a GiveawayNobody says no to a free gift. That’s why offering giveaways to your online visitors will give them a chance to use your service or product for free and will create trust between you and your clients. Just promote your free offer on every online channel you use, besides your website of course.5. Go for One Product at a TimeWhile it is often suggested to offer giveaways, don’t get carried away. There is no need to advertise a wide range of products or services as giveaways. Simply choose one area or service related to your business and promote it. This will help your consumers focus on one service at a time.6. Stay in TouchIn case you currently have a dedicated email database of loyal fans, start your online marketing efforts with them. It is proven that 80% of your revenue comes from your existing clientele. It is easier to please them by offering services they haven’t tried as yet. Send a monthly newsletter via email to your existing clients with a ‘Tell a Friend’ option so they can circulate it to their networks.7. Trust in the Power of a Money Back GuaranteeWhen you attach a money back guarantee with your offer, conversions are automatically triggered. Your potential clients feel they have the power to accept or decline your services, inspiring trust into the about-to-be-formed relationship. This guarantee also breaks down sale barriers, as a prospective customer has nothing to lose.An email database plays a crucial part in the business generation process. Having access to a database that is constantly being updated will guarantee you fruitful results for your multilevel marketing efforts. This email database can either be purchased or compiled from the feedback you get from your website or social media presence. When you get access to a large email list, it helps you grow your business immensely in the long run.For monitoring your leads and observing how your email or online marketing campaigns are progressing, ask and collect feedback. There is a reason why most businesses ask users how they got to know about them. Bear in mind that for continuing to generate new business, there is an incessant need to market continuously.